Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

Mar 27, 2020 05:09:00 AM | Article | Campaign India Team

Bajaj Group pledges Rs 100 crore in fight against coronavirus
Bajaj Group has set aside Rs 100 crore in the ongoing fight against Covid-19 to ensure that citizens of the country have access to healthcare and other necessities of life. The company with the government and its network of over NGO partners, is looking to ensure these resources reach those who need it the most.
Meltwater elevates Zunuca Baruah 
Meltwater a media monitoring, social media listening and management firm has announced the elevation of its MD, Zunuca Baruah to head the first account executive team for Meltwater India and the Middle East. Her mandate is to grow the global ‘land and expand’ strategy in India. Baruah will report to Laila Mousa, strategy and business development director for Meltwater South Asia and Middle East region. 
Parle G to donate one crore biscuit packs each week during lockdown
Parle Biscuits has announced that the company will donate one crore Parle G packets every week during the current lockdown. The company is ready to join hands with the government of India and to ease the difficulty of those who have lost their daily income. The G biscuits will be released through state depots for free over a period of three weeks and company officials are working closely with the government on the most effective distribution channels.
Social Panga wins three new accounts
Social Panga has been on-boarded as a digital marketing partner by Quikr (classified advertising platform), Commonfloor (real estate portal) and Zefo, (eCommerce startup for used goods). The agency will work with these brands on social media requirements.