Campaign India Team
Feb 22, 2018

Weekend Wrap: 23 February

In the news: Big FM, Bridgestone, Flags Communications, GSK Consumer Healthcare

Weekend Wrap: 23 February
Manish Karnatak elevated
 
Big FM has elevated Manish Karnatak as head of its soon to be launched content studio, Thwink. This is in addition to his role as national creative director. He will lead the content studio that works towards creating strategic innovations and efficient content for radio and clients. His role will focus on constructing content across radio and digital for both audio and video formats.
 
Four athletes added to 'team Bridgestone'
 
Bridgestone has announced partnerships with four Indian athletes under its worldwide Olympic partnership. Mary Kom (boxing), Sakshi Malik (freestyle wrestling), Lalita Babar (long-distance running), and Srikanth Kidambi (badminton) join PV Sindhu as a part of a global roster of more than 50 athletes on ‘Team Bridgestone’.
 
Flags bags Tata Power DDL
 
Flags Communications has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi). The agency will handle all the social media campaigns for the company. 
 
GSK Consumer Healthcare ropes in Madhavan
 
GSK Consumer Healthcare has announced the launch of Horlicks Protein+. R Madhavan has been roped in as brand ambassador for the protein drink for adults.
 
Media Moments to handle GrabOnRent's marketing
 
Media Moments has won the integrated marketing and PR mandate for GrabOnRent, an on-demand product rental marketplace. The agency bagged the account post a multi-agency pitch. Media Moments will work on the branding, positioning, social media, digital and PR for GrabOnRent. 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: Atika Malik of Cheil calls for awakening the lioness
Premium
3 hours ago

Cannes Lions 2019: Atika Malik of Cheil calls for ...

Three women leaders from Cheil speak about the evolution of women in the workplace

Premium
Cannes Lions 2019: 'Move US$19 bn from technology to creativity'
Premium
7 hours ago

Cannes Lions 2019: 'Move US$19 bn from technology ...

In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity

Premium
Rayomand Patell exits Havas
Premium
8 hours ago

Rayomand Patell exits Havas

Was ECD at the agency since 2015

Premium
Genesis BCW to handle Maruti Suzuki
Premium
8 hours ago

Genesis BCW to handle Maruti Suzuki

Agency to handle PR for corporate, products and services, and CSR