Weekend Wrap: 23 February

Manish Karnatak elevated

 

Big FM has elevated Manish Karnatak as head of its soon to be launched content studio, Thwink. This is in addition to his role as national creative director. He will lead the content studio that works towards creating strategic innovations and efficient content for radio and clients. His role will focus on constructing content across radio and digital for both audio and video formats.

 

Four athletes added to 'team Bridgestone'

 

Bridgestone has announced partnerships with four Indian athletes under its worldwide Olympic partnership. Mary Kom (boxing), Sakshi Malik (freestyle wrestling), Lalita Babar (long-distance running), and Srikanth Kidambi (badminton) join PV Sindhu as a part of a global roster of more than 50 athletes on ‘Team Bridgestone’.

 

Flags bags Tata Power DDL

 

Flags Communications has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi). The agency will handle all the social media campaigns for the company. 

 

GSK Consumer Healthcare ropes in Madhavan

 

GSK Consumer Healthcare has announced the launch of Horlicks Protein+. R Madhavan has been roped in as brand ambassador for the protein drink for adults.

 

Media Moments to handle GrabOnRent's marketing

 

Media Moments has won the integrated marketing and PR mandate for GrabOnRent, an on-demand product rental marketplace. The agency bagged the account post a multi-agency pitch. Media Moments will work on the branding, positioning, social media, digital and PR for GrabOnRent.