Weekend Wrap: 20 February

In the news: HiveMinds, Ideate Labs, iQOO, Lifelong Online, Single, Skootr

Feb 19, 2020 10:08:00 AM | Article | Campaign India Team

Deepti Bhadauria joins HiveMinds

HiveMinds has announced the appointment of Deepti Bhadauria as chief strategy officer. HiveMinds is Madison's digital specialist unit. Bhadauria will report to Jyothirmayee JT, founder and CEO. She moves from Portea Home Healthcare.

Hafele appoints IdeateLabs

IdeateLabs has won the communication mandate for Hafele India. The account was won post a multi-agency pitch. Häfele is a German based manufacturer and supplier of furniture fittings and architectural hardware.

Virat Kohli for iQOO

Smartphone brand iQOO has announced Virat Kohli as brand ambassador. The campaign has kicked off with a teaser running on its social media pages and Flipkart. A 360-degree campaign will be going live on 25 February.

LifeLong Online gets Milind Soman

Lifelong Online, a digital first consumer durable brand has associated with Milind Soman as the brand ambassador for its fitness category. Soman will be endorsing the range of products which include treadmills, air bikes and other home fitness equipment.

Ranbir Kapoor to represent Single

Universal Sportsbiz has announced the appointment of Ranbir Kapoor as brand ambassador for their menswear brand – Single. Kapoor will feature in Single's Spring Summer 2020 campaign.

Skootr gets Prashant Datta

Skootr has announced the appointment of Prashant Datta as its head of marketing. He moves from Safilo Group where he was head of marketing for India. Skootr is a serviced office provider that provides curated spaces.