Campaign India Team
Dec 12, 2019

Weekend Wrap: 13 December

In the news: Adlift, Dentsu Aegis, Jaguar, LaLiga, Mirum, Myntra, UFO Moviez, Wavemaker

Jaguar Mark 2 collection celebrates the model's 60th anniversary
Jaguar Mark 2 collection celebrates the model's 60th anniversary
AdLift ropes in Ranadeep Chakravarty as CCO

Digital marketing agency, AdLift has appointed Ranadeep Chakravarty as chief creative officer. He will be heading the Mumbai office and report to CEO Prashant Puri. Prior to AdLift, he was senior general manager-marketing at Network18 group.

DAN Data Sciences launches Dentsu BrandSense
 
The Data Sciences Division of Dentsu Aegis Network (DAN) India, has announced the launch of ‘Dentsu BrandSense’ – a brand-audience perception analysis engine. It will have two components – first, analysing a brand’s communication on social media and marketing channels (Dentsu BrandSense), and second, analysing how audiences respond to those brand communication channels (Dentsu AudienceSense).
 
Mirum India wins creative mandate for PLAY
 
Mirum India has won the creative mandate for PLAY. The agency will be the creative AOR for the brand and will take care of its social and creative duties. Apart from handling their digital assets, Mirum India will also be handling some of their ATL work which includes brand films and other offline activities. The account will be serviced by the Delhi office of Mirum India.
 
Myntra launches Pernia’s pop-up shop
 
Myntra has launched ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise. With this association, Myntra will offer a range of designer wear for women from over 25 leading Indian designers including Ritu Kumar, Masaba, Mandira Wirk and Namrata Joshipura among others.
 
Jaguar Mark 2 saloon launches clothes and accessories
 
Jaguar Mark 2 saloon has launched a new range of clothes and accessories. The lifestyle collection celebrates the famous model’s 60th anniversary.  A choice of three heritage art prints capture the spirit of the original sports saloon, while a set of four espresso cups feature graphics inspired by the Mark 2’s distinctive twin headlamps.
 
Rohit Sharma for LaLiga 
 
The LaLiga (Spain's top division football league) has appointed Rohit Sharma as brand ambassador in India. Sharma is the first non-footballer in the history of the league to have partnered with the league.
 
UFO Moviez rebrand 
 
UFO Moviez, a digital cinema distribution network and in-cinema advertising platform has unveiled a new brand identity. The identity is intended to represent the company’s core business offering i.e. cinema advertising. UFO Moviez is realigning its network, into two Prime Screens (multiplexes and Hollywood release centres) and Popular Screens (standalone screens and mass appeal screens). 
 
Wavemaker launches WM Thrive 
 
Wavemaker has announced the launch of its influencer marketing offering - WM Thrive. Thrive offers a strategic approach for content creators. The agency looks to merge measurement, brand safety and human creativity, into a seamless experience for clients.
 

 

Source:
Campaign India

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