Campaign India Team
Feb 28, 2018

Weekend Wrap: 1 March

In the news: Raymond, Protinex, MY FM, Wok Express, Hosting Raja

Weekend Wrap: 1 March
Raymond to style the Indian contingent at Commonwealth Games 2018
 
Raymond announced its partnership to be ‘The Official Styling Partner’ for the Indian contingent at the Commonwealth Games, in Goldcoast, Australia where the games will commence from 4 April 2018.
 
Raymond will offer a complete look for Indian contingent of 350 sportspersons. The attire would entail, suits, shirts, Paisley Jacquard ties and pocket squares for men; whereas women would be sporting white shirts with blazers and slim pants.
 
MY FM hikes advertising rates 
 
MY FM has announced an increase in its advertising rates by 15-20 per cent. The rates are effective 1 April. 
 
The decision to hike rates is taken to maintain the listening experience as inventory levels are peaking across all radio channels. The hike is in the range of 15 to 20 per cent, depending on the city, and taking into account the gaps and inventory required to ensure superior listening experience.
 
Mahesh Babu to endorse Protinex
 
Protinex has roped in South India’s superstar, Mahesh Babu, as the brand ambassador. He would feature in key brand campaigns and initiatives to educate consumers about the relevance of protein in daily diet in its key markets of Andhra Pradesh and Karnataka.
 
Wok Express awards it’s digital mandate to SoCheers
 
SoCheers Infotech, an end-to-end marketing agency has won the digital mandate for Wok Express – India’s Pan Asian Food QSR in Mumbai. The account was won following a multi-agency pitch.
 
As a part of the mandate, SoCheers will manage the entire digital duties for Wok Express which includes social media management, digital engagement & strategy and will help drive business objectives. The main objective would be to create brand awareness through engaging campaigns.
 
Nucleus Bags PR Mandate for Hosting Raja
 
Hosting Raja, a web hosting and domain registration provider has awarded its PR mandate to Nucleus Public Relations as it looks to actively ramp up brand visibility and product awareness. Apart from providing services like domain registration, hosting, cloud, VPS and so on, Hosting Raja also provides internet marketing that helps in customer acquisition.
Source:
Campaign India

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