Wavemaker, GroupM’s media, content and technology agency has announced the retention of media duties for Perfetti Van Melle India.
The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.
Maxus (now part of Wavemaker) has been the media agency on record for the company since 2006.
Kartik Sharma, Managing Director – South Asia, Wavemaker said, “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”
Rohit Kapoor, director - marketing, Perfetti Van Melle India said, “The team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process.”