Watch the Storyboard Special with Jean-Marie Dru

One just can't get enough of Jean-Marie Dru. Watch this Storyboard Special where the father of disruption, Jean-Marie Dru, speaks of 'Disrupting the Downturn'. He explains Disruption as a methodology, which is about challenging conventions to create something entirely new - a concept not only limited to advertising. Get useful insights into what organisations need to do differently, in order to perform during the slowdown, today at 1.30 pm, only on CNBC-TV18.