One just can't get enough of Jean-Marie Dru. Watch this Storyboard Special where the father of disruption, Jean-Marie Dru, speaks of 'Disrupting the Downturn'. He explains Disruption as a methodology, which is about challenging conventions to create something entirely new - a concept not only limited to advertising. Get useful insights into what organisations need to do differently, in order to perform during the slowdown, today at 1.30 pm, only on CNBC-TV18.
One just can't get enough of Jean-Marie Dru. Watch this Storyboard Special where the father of disruption, Jean-Marie Dru, speaks of 'Disrupting the Downturn'. He explains Disruption as a methodology, which is about challenging conventions to create something entirely new - a concept not only limited to advertising. Get useful insights into what organisations need to do differently, in order to perform during the slowdown, today at 1.30 pm, only on CNBC-TV18.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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The era of the accountable, standardised ecosystem is beginning.
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From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
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What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
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