Campaign India Team
Sep 11, 2018

WARC Prize for Asian Strategy: 15 shortlists from India

McCann leads list with six; Ogilvy gets four while Cheil, Leo Burnett, MullenLowe Lintas, The Womb and Publicis also in the running

WARC Prize for Asian Strategy: 15 shortlists from India
A total of 30 campaigns have been shortlisted for the 2018 WARC Prize for Asian Strategy.
Entries from India dominate the shortlist, with half of the total. 
McCann has six of them. 
Two come for work done for Harpic. There's one each for Paytm, Dettol, Narayana Health and Reebok. 
Ogilvy has four. Two of these are for Vodafone along with one each for ITC and Hamam.
Cheil's shortlist comes for Sense International. 
Leo Burnett's entry for Procter & Gamble has also bade the cut. 
MullenLowe Lintas has a shortlist for Tata Tea.
Publicis' Singapore office has a shortlist for 'Touch of Care' for Vicks.
The Womb also has a shortlist for Saregama Carvaan. 
Here's the full list of shortlists.
Title Brand Parent Lead Agency / Agencies Country
Capture Verena Sure Verena International Co. Ltd. McCann Worldgroup Thailand Thailand
Ho Ee Ki – Let It Go Sdn Bhd Isobar Malaysia Malaysia
Swasth India Mission Savlon ITC Ogilvy India
Intense Temperatures Thermos Thermos McCann Worldgroup Japan Japan
Dead Whale Greenpeace Philippines Greenpeace Philippines Dentsu Jayme Syfu Philippines
Carvaan Saregama Saregama The Womb India
Defined by our values United Overseas Bank (UOB) United Overseas Bank (UOB) BBH Asia Pacific, ZenithOptimedia Singapore
Touch of Care  Vicks Procter & Gamble Publicis Singapore India
Overnight Oats Quaker Oats PepsiCo BBDO Guerrero Philippines
Girls (Don't) Fight Reebok Reebok McCann Worldgroup India
Gamers' Playground KFC Yum! China Mindshare China
Hijacking the largest shopping festival in the world UNIQLO UNIQLO Mindshare China
Full-heart support for Gaokao McDonald’s McDonald’s China BBDO China China
Touch Johnson's Baby Johnson & Johnson Indonesia BBDO Indonesia Indonesia
Neighbourhood 15 Hotel Indigo IHG Iris Worldwide Indonesia, Singapore
Sit Improper Whisper Procter & Gamble Leo Burnett India India
Opening the door for self breast examination Narayana Health Narayana Hrudayalaya Limited McCann Worldgroup India India
Welcome to the era of sam-chee Mokjang Nadeuli Grill Cheese Seoul Dairy McCann Worldgroup South Korea
Valentine's joy for the heartbroken Jollibee Jollibee Foods Corporation, Inc. McCann Worldgroup Philippines Philippines
Making the invisible visible Dettol Reckitt Benckiser McCann Worldgroup India India
Helping India cope with the death of cash Paytm One97 Communications Pvt. Ltd McCann Worldgroup India India
Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off Tata Tea Tata Global Beverages Limited MullenLowe Lintas Group India India
The most unpleasant experience Harpic Reckitt Benckiser McCann Worldgroup India India
India’s newest status symbol Harpic Reckitt Benckiser McCann Worldgroup India India
If you can dream it, you can Pylox it Nippon Pylox Nippon Paint Malaysia Sdn Bhd Ensemble Worldwide Malaysia
PokéMobile Hotlink Maxis Berhad Ensemble Worldwide Malaysia
Vodafone Sakhi – SMS to fight sexual harassment Vodafone India Vodafone India Limited Ogilvy Mumbai India
#LookUp Vodafone India Vodafone India Limited Ogilvy Mumbai India
#GoSafeOutside Hamam Hindustan Unilever Ogilvy India
Good Vibes Sense International India Sense International India Cheil India India


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