Škoda Auto India has launched its latest brand campaign, ‘G.O.A.T – Greatest On A Track’, repositioning the popular acronym ‘Greatest of All Time’ to reflect the company’s performance-led automotive identity. The campaign highlights the brand’s motorsport heritage, driving dynamics and safety credentials while reinforcing its broader differentiation strategy in the Indian market.
The campaign begins with a record-setting activation supervised by the India Book of Records and the Asia Book of Records. Škoda Auto India achieved the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’ at the Coimbatore Automotive Sports and Technical Training (CoASTT) track, recording a combined fleet timing of 12:30.97, including pit-lane changeovers.
The timed relay featured five Škoda models driven consecutively in a single uninterrupted session. The participating vehicles included the Kylaq 1.0 AT, Kushaq 1.5 DSG, Slavia 1.5 DSG, Kodiaq Selection L&K and Octavia RS. The activation was designed to demonstrate the performance capabilities, agility, braking and handling dynamics of the brand’s portfolio across segments.
Among the participating models, the Kylaq completed the circuit in 2:31.6, while the Kushaq and Slavia recorded timings of 2:29.7 and 2:27.63 respectively. The Kodiaq Selection L&K completed the lap in 2:26.34, while the Octavia RS registered the fastest lap at 2:10.85 on the 3.8 km CoASTT circuit.
The campaign also draws attention to Škoda Auto’s global legacy, which spans 130 years, including 125 years in motorsport. The communication further highlights over 50 years of the RS, or Rally Sport, badge within the brand’s performance-focused portfolio.
Ashish Gupta, brand director, Škoda Auto India, said, “Every Škoda is engineered to deliver precision, control, and dynamism at the very edge of performance. For us, motorsport DNA isn’t a halo; it is inherent, and it comes standard across our entire range. This belief anchors our newest campaign, where we redefine ‘Greatest On A Track’ to mean, quite simply, a Škoda on a track. This campaign is a natural extension of our strategy of democratizing performance, ensuring that every Škoda, across segments, offers uncompromising dynamic capability, safety, and confidence that translates seamlessly into the real world. At its core, G.O.A.T celebrates the intangibles that truly define the Škoda driving experience: steering precision, chassis balance, braking assurance, and the deep connection between driver and machine. These are qualities that will never be captured on a spec sheet but are unmistakable the moment you get behind the wheel.”
The campaign positions performance and safety as central to the brand experience, extending beyond technical specifications to focus on driving feel and confidence. Škoda Auto India also highlighted that its product portfolio has received five-star safety ratings across various tests conducted in India and international markets.
The broader communication strategy aligns with the company’s expanding product portfolio and network growth in India. Through the ‘G.O.A.T’ platform, Škoda Auto India aims to strengthen its association with motorsport-inspired engineering and dynamic driving experiences across categories ranging from compact SUVs to luxury sedans and 4x4 vehicles.
The campaign additionally reinforces the brand’s long-standing motorsport association dating back to 1901, with the RS performance badge first introduced in 1975 through the Škoda 130 RS.
