WARC Media Awards 2018: MediaCom bags Silver in 'Effective Use of Partnerships and Sponsorships' The win is for 'Bums don't lie' for Pampers by Campaign India Team | 31/01/2019 Winners in the 'Effective Use of Partnerships and Sponsorships' category, at the WARC Media Awards 2018 have been announced. MediaCom is the only Indian agency among the winners. The agency won Silver for 'Bums don't lie' for P&G's Pampers. Also read: WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'