Campaign India Team
Jan 10, 2019

WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'

The win came for the entry 'the adaptive data lighthouse' for Lifebuoy

WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'
Mindshare India won the Grand Prix in the 'Best Use of Data' category at the WARC Global Media Awards 2018 for 'The adaptive data lighthouse' for HUL's Lifebuoy. 

Ian Forrester, SVP, research and analytics, Whalar, said, "It (the Lifebuoy campaign) was a lovely story. There is a lot of social value around what they're doing and it's a complex model that was implemented by calling people up on the phone, which is what you need to do India. That was a nice mix of old and new."
MediaCom India was also among the winners. It won Bronze for Big Bazaar's 'Smart Search'. 
Campaign India

Related Articles

Just Published

7 hours ago

IAMAI unhappy with Government for not consulting it ...

Association is surprised to be not consulted on the draft guidelines that are being quoted in the media

7 hours ago

Channeling pandemic headwinds into effective ...

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process

7 hours ago

Sonu Sood takes ‘Spice Money Toh Life Bani’ message ...

Watch the film conceptualised by Guava Creative Solutions

18 hours ago

Simeran Bhasin joins Licious as VP - brands and new ...

The former CMO of Wildcraft moves after an entrepreneurial stint