Mindshare India won the Grand Prix in the 'Best Use of Data' category at the WARC Global Media Awards 2018 for 'The adaptive data lighthouse' for HUL's Lifebuoy.
Ian Forrester, SVP, research and analytics, Whalar, said, "It (the Lifebuoy campaign) was a lovely story. There is a lot of social value around what they're doing and it's a complex model that was implemented by calling people up on the phone, which is what you need to do India. That was a nice mix of old and new."
MediaCom India was also among the winners. It won Bronze for Big Bazaar's 'Smart Search'.