Campaign India Team
Jan 10, 2019

WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'

The win came for the entry 'the adaptive data lighthouse' for Lifebuoy

WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'
Mindshare India won the Grand Prix in the 'Best Use of Data' category at the WARC Global Media Awards 2018 for 'The adaptive data lighthouse' for HUL's Lifebuoy. 

Ian Forrester, SVP, research and analytics, Whalar, said, "It (the Lifebuoy campaign) was a lovely story. There is a lot of social value around what they're doing and it's a complex model that was implemented by calling people up on the phone, which is what you need to do India. That was a nice mix of old and new."
MediaCom India was also among the winners. It won Bronze for Big Bazaar's 'Smart Search'. 
Campaign India

Related Articles

Just Published

10 minutes ago

Your streaming app is a reflection of you says ...

Watch the film conceptualised by Taproot Dentsu

11 hours ago

Drawing conclusions by Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

11 hours ago

Blog: Earth hour gives brands reason to advertise ...

The author reviews some of the work brands released during 'earth hour'

12 hours ago

Consumers don't believe use of personal data leads ...

GroupM gathered insights from 14,000 middle income consumers across 23 countries.