Walt Disney Company India has appointed Starcom Worldwide as its media agency partner. The agency network will manage Walt Disney’s media strategy and investment across all lines of business, prominent amongst which are broadcasting, studio entertainment and home entertainment, across all media forms. It will also provide strategic advice as well as business solutions to relevant businesses. The account will be handled out of the agency's Mumbai office.
Girish Upadhyay, business director at Starcom Worldwide, Mumbai, will lead the account, reporting to Rangnekar.
Said Nikhil Rangnekar, executive director, India-West (pictured) for Starcom Worldwide, "The Walt Disney Company is a strategic client partner for us in several markets around the world and we are happy to have been selected by them in India. We were truly inspired with the straight forwardness, professionalism and ambition of the client team in India and we hope to leverage all the proprietary applications and competencies at our disposal to provide them with superior understanding of their consumers and strategic, business building solutions.”
Some of the agency's proprietary applications include the TV suite TARDIIS, which allows granular understanding of television viewing behaviour of audiences in ways previously not possible and INTENTRACK, a continuous track of consumer intent and behaviour forecasting models built around that.