Prana appoints Spicetree Digital Agency as digital partner

Prana has appointed Spicetree Digital Agency (SDA) as its digital and social media partner to strengthen its online presence. The company positions itself as India’s first Hyperbaric Oxygen Therapy (HBOT) provider, combining medical innovation, personalised wellness and a premium service experience.

Its objective is to embed HBOT into everyday wellness routines focused on long-term health, energy and high-performance living. HBOT delivers 100% oxygen to support cellular repair, reduce inflammation and aid healthy ageing. Prana has grown to five centres and intends to expand further, with its Santacruz West facility in Mumbai drawing individuals interested in evidence-led wellness. Its services also include Cryotherapy, Red Light Therapy and PEMF Negative Ion Therapy, all of which are customised to individual wellness goals.

Founder and chief executive Sidharth Murali says the partnership followed a detailed evaluation process. He notes that Prana sought a partner who could understand its vision and articulated that Spicetree’s strategic clarity and creative approach aligned with the brand’s long-term direction. He adds that the agency’s motto, ‘growth for all, above all’, resonated with Prana’s belief in change at both personal and collective levels.

Founder and medical director Dr Manoj Gupta states that HBOT is entering an important phase in India as consumers seek science-backed solutions for longevity, recovery and cellular health. He emphasises the need for accurate, accessible communication rooted in medical credibility and says Spicetree’s structured, insight-led approach will help convey HBOT’s benefits effectively.

Prana plans to focus on wider accessibility and clearer understanding of HBOT in the coming months. The partnership aims to shape a stronger narrative around high-performance living.

Spicetree founder and director Shiraz Khan describes Prana as a challenger brand operating in a developing category. He says the agency is deploying specialists across strategy, content, design, performance and analytics, supported by Spicebuzz Studios, its in-house production facility for films, reels, podcasts and long-form digital content.