Campaign India Team
Jan 19, 2009

Vyas Giannetti Creative inks six collaborative projects

Vyas Giannetti Creative has announced collaborations with six different design and branding agencies from across the world. These agencies are Flex/The Innovation Lab; Lava Graphic Studios; Indeed; Wally Olins' Saffron; Dixonbaxi and Ryan + Deslauriers.

Vyas Giannetti Creative inks six collaborative projects

Vyas Giannetti Creative has announced collaborations with six different design and branding agencies from across the world. These agencies are Flex/The Innovation Lab; Lava Graphic Studios; Indeed; Wally Olins' Saffron; Dixonbaxi and Ryan + Deslauriers.
For Vyas Giannetti, these collaborations will essentially look at tying into each agency's specific area of expertise. Flex is a well known product design firm, while Lava's collaboration with VGC will be in the area of editorial design. Wally Olin's Saffron is a branding consultancy while Dixonbaxi is a creative and strategic consultancy offering 360 degrees solutions. Ryan + Deslauriers is a specialized agency in the field of real estate branding.
Speaking about the objectives behind the initiative, Vyas commented, "Design is no longer a decorative activity or, a below the line topping, but a significant partner to enhance the businesses of the New Age Corporate. It is beginning to be perceived as good business. It became evident to us that specialist Design verticals with significant global expertise in diverse domains were needed to respond to the needs of Indian businesses. We realized that the route to achieving this was by collaborating with best of class international design agencies that specialized in different communication and marketing domains."
 
While branding consultancies and pure design shops are aplenty in the country, product design has generally been a niche sector in India. Vyas says, "There is tremendous potential for product design in India, with the large SME sector, FMCG and manufacturing requiring this area of design. Flex is known for their consumer insight based research and we would bring the cultural insights into the partnership."
 

Source:
Campaign India

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