Volkswagen India marks Children’s Day with nostalgic drive film

Volkswagen India has marked Children’s Day with a film that captures moments from childhood that often shape an early fascination with cars. The narrative focuses on how interest in driving typically forms long before a licence is issued, emerging instead through toy cars, sketches and imaginative races. The film encourages viewers to reconnect with these formative memories and reflect on the origins of their own enthusiasm for driving.

The story has been released across Volkswagen India’s digital and social platforms and is supported by radio spots in major metropolitan markets. Bishwajeet Samal, head of marketing and PR, Volkswagen India, said the brand recognises that early curiosity, imagination and aspiration contribute to the joy of driving. He noted that this sentiment continues to guide the brand’s approach and that the campaign aims to highlight the emotional journey associated with driving from a young age.

 

 

 

 

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Volkswagen has also produced an employee-led film in which staff members recall the childhood experiences that first sparked their interest in cars. This addition introduces an internal perspective and reinforces the personal connection many individuals share with their vehicles.

By framing the question ‘When does love for the drive begin?’ as a moment of reflection, Volkswagen India positions the campaign as an exploration of how early experiences continue to influence the pleasure of driving. The initiative aligns with the brand’s long-standing emphasis on driving enjoyment and the role that emotion plays in shaping automotive preferences.