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Vodafone's ZooZoos have made a comeback for the first time after the IPL, this time to promote the telecom service provider's Independence Day special caller tunes. The ZooZoos, however, will not be seen on television, but on the Internet in the form of a viral.Speaking to Campaign India about the viral video, Rajiv Rao, national creative director, O&M said, "This is a completely one-off viral for Vodafone's new VAS. We decided to go with the ZooZoos this time, since they are in great demand and completely loved by the audience."
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.