Campaign India Team
Aug 14, 2009

Vodafone's ZooZoos make a comeback for Independence Day

Vodafone's ZooZoos have made a comeback for the first time after the IPL, this time to promote the telecom service provider's Independence Day special caller tunes. The ZooZoos, however, will not be seen on television, but on the Internet in the form of a viral.Speaking to Campaign India about the viral video, Rajiv Rao, national creative director, O&M said, "This is a completely one-off viral for Vodafone's new VAS. We decided to go with the ZooZoos this time, since they are in great demand and completely loved by the audience."

Vodafone's ZooZoos make a comeback for Independence Day
Vodafone's ZooZoos have made a comeback for the first time after the IPL, this time to promote the telecom service provider's Independence Day special caller tunes. The ZooZoos, however, will not be seen on television, but on the Internet in the form of a viral.

Speaking to Campaign India about the viral video, Rajiv Rao, national creative director, O&M said, "This is a completely one-off viral for Vodafone's new VAS. We decided to go with the ZooZoos this time, since they are in great demand and completely loved by the audience."

When asked if Vodafone is going to make use of the ZooZoos to promote any other offering in the near future, Rao denied having any concrete plans about the same. "It all depends on the leads we get. If the new offering requires the ZooZoos, they will surely be seen. There is no fixed plan, as such."

Watch the video here:

Vodafone ZooZoo 'Independence Day' from Campaign India on Vimeo.

 


"We decided to go viral this time around, because we wanted to keep it simple. The response has been fantastic so far," Rao adds.

 

 

 

 

 

 

 

Source:
Campaign India

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