Campaign India Team
Nov 26, 2009

The Zoozoos are back!

The Zoozoos are back.A series of TVCs for Vodafone's much adored characters will go on air soon, but before that, the brand has launched a digital campaign wherein a Facebook App allows users to guess what antics the Zoozoos will be up to in the new television commercials.

The Zoozoos are back!

The Zoozoos are back.

A series of TVCs for Vodafone's much adored characters will go on air soon, but before that, the brand has launched a digital campaign wherein a Facebook App allows users to guess what antics the Zoozoos will be up to in the new television commercials.

The landing page in the Facebook App shows three different ad films - all part of the new series, after the first ones went on air in summer this year. Users can view them in the App, till a point when the film stops and they are prompted to guess what will happen next. Facebookers can type out in the text field underneath, their version of how the commercial should proceed and end.

For the most creative entries, Vodafone will give away its Zoozoo merchandise (T-shirts) and a BlackBerry Storm every week.

Rajiv Rao, national creative director, O&M said, "This is the latest in the series of the Zoozoo films. The Facebook App is a precursor to building buzz before the TVCs go on air soon."

Kavita Nair, associate vice president - marketing and communication, Vodafone said, "We've launched the Facebook App to generate excitement for the new television campaign. Vodafone has a huge community of Zoozoo fans on Facebook and it was apt to let them get a first taste of the TV commercials."

 

 

 

 

Source:
Campaign India

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