DViO Digital has elevated Vivek Kumar Anand as chief business officer. Anand, who was part of the founding team at the agency, was director - business and innovation.
As CBO, he will continue to head strategy, performance, media and tech divisions along with other roles and responsibilities.
Sowmya Iyer, founder and CEO, DViO Digital, said, "He is incredible and has made building DViO easier. His balanced yet focused strategies, coupled with guided approaches, have successfully led us to growth and only growth and strengthened our foothold in manifold ways. I wish him all the best for his new role and look forward to our next decade."
Anand said, "The key to every campaign and everything we do at DViO ensures that a clear purpose drives it. As Mark Twain said - The two most important days in your life are the day you are born and the day you find out why. One of our most important 'WHY' is this singular objective to drive 'GROWTH' for our clients, people, and all associated stakeholders. The other significant 'Why' is happiness in everything we do. It is an important measurement metric to gauge and validate our internal success. These happy people have helped deliver top-notch work that ultimately has led to acquiring clients who are leaders in their respective categories, multi-country expansion and a very healthy balance sheet. Hence, even during the recent Covid-19 pandemic, having such a diverse sector portfolio and healthy balance sheet benefitted and helped DViO Digital endure and sustain itself effortlessly without thinking about layoffs or salary cuts."