Visa motivates consumers to ‘Go’ around the world

Visa has launched its first global campaign ‘More people around the world go with Visa’. The overall campaign has been conceptualized by TBWA Worldwide which won the global creative account last year. However, it has been localized for most markets.In India, the local elements in the TVC titled ‘Gofesto’ and the print campaign have been designed by TBWA India. The campaign debuted in India on 11 March, 2009.The film talks about the idea that life is not about collecting possessions, but is about collecting experiences. Watch the global TVC here:

by Campaign India Team