Visa beefs up its marketing leadership

Digital payments technology major, Visa announced the appointment of Murali Nair, as the head of client relationship management, India and Manmeet Vohra as the marketing head, India and South Asia.

 

Both of them will be based in Mumbai.

 

An engineer from NIT, Tiruchirapalli and an MBA from IIM-Calcutta, Nair, most recently served as the SVP, market development for Mastercard, South Asia and brings a wealth of knowledge with over 24 years of strategic experience in payments and digital products across India, Middle East and Africa. He will lead the company’s efforts in managing key client relationships while driving product issuance, expanding Visa’s client base as well as helping enhance client experience across the Visa network.

 

Prior to Mastercard, he was the CEO for Pinpoint India, a global leader in loyalty marketing and has also held senior positions at Barclays, Deutsche Bank, and Citibank.

 

Vohra most recently led the marketing of Starbucks in India and comes with 15 years of strategic marketing and rich retail brand management experience. She led the brand building of Starbucks and TAG Heuer brands in India from their early days, besides working for L'Oreal. A graduate from Sri Ram College of Commerce, Delhi and a post-graduate from MICA, Ahmedabad, Vohra takes over the management of Visa’s India and South Asia marketing team to drive overall strategy and execution including consumer and retail marketing, loyalty and digital and mobile experience across the region.

 

T R Ramachandran, Visa’s group country manager, India & South Asia said, "We are excited to have experienced professionals like Murali and Manmeet join the team. As Visa works with its clients to bring the future of digital payments to the market, their deep domain expertise and experience in the market will be an important addition to our capabilities.”