Vim appoints Interactive Avenues

Interactive Avenues has won the digital creative mandate for Vim. 

 

The agency will be responsible for amplifying the brand’s social media presence, managing its e-commerce content, delivering creatives and digital video commercial. 

 

The account was won post a multi-agency pitch and will be handled by Interactive Avenues' Mumbai office.

 

Amardeep Singh, CEO, Interactive Avenues, said, “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level.”