Amitabh Bachchan will continue to be the brand ambassador for Colors in the UK.
Said Rajesh Kamat, group COO, Viacom18 and CEO Colors, "Our unique concepts and fresh approach to programming has made our shows and characters, household names in India. After having successfully consolidated our leadership position in India, I have no doubt that we will be able to replicate our success in key international markets like US and UK as well. One of our key strategies for UK is that there will be no lag in the telecast of episodes versus India thus ensuring that the viewers in this market are always up to speed with all of our key shows."
Commented Bhavneet Singh, Viacom18 board director and MD and executive vice president of MTV Networks International’s emerging markets group, "Since its launch in 2008, Colors has changed the landscape of Indian entertainment and our continued investment and development of the Viacom18 portfolio really illustrates our long-term commitment to the Indian market. Our aim is to bring compelling and innovative programming to all Hindi audiences outside the Indian sub-continent, across all generations. There is a huge appetite for Hindi language entertainment and we’re confident that Colors will quickly become the ultimate family entertainment destination for Asian communities across the UK.”
Added Haresh Chawla, group CEO, Viacom18 and Network18, "Over the last 18 months, Colors has risen to become the no. 1 rated general entertainment channel in India. The launch of Colors in the UK is part of Viacom18’s aggressive growth plans to extend this successful franchise of our flagship brand outside India.”
The audiences in UK can watch entertainment programmes on Colors, such as reality and drama series, comedy, game shows, Bollywood films and Indian versions of international formats such as Got Talent, Bingo and Fear Factor.