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US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.
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Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
Atul Sharma exits after seven years at the helm.
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.