McDonald's cheese products verified as '100% real' following scrutiny in India
Following calls for a nationwide prohibition on McDonald's for allegedly utilising cheese alternatives, the Food Safety and Standards Authority of India has now exonerated the fast food chain, confirming the cheese used by the company is '100% real'
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Gut only tells half the story
Brands rely on advertising research for their PR strategy. But these insights are designed for creative messaging, not behavioural or cultural context.
Numero Uno charts a renewed path after operational ...
Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
The new frontier in brand storytelling
IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
Cross-screen analysis reveals major incremental ...
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
