Urban Company gets Initiative Media to handle its media mandate

Account won following a multi-agency pitch

Feb 15, 2022 05:44:00 AM | Article | Campaign India Team

Online home service platform, Urban Company has appointed Initiative Media as its media partner. 
As per the mandate, the agency will handle the brand’s online and offline media duties, with a focus on providing comprehensive media solutions to augment its business outcomes.
The account was won following a multi-agency pitch and will be handled by Initiative Media’s Gurugram office.
Abhinav Tyagi, SVP, Urban Company, said, “We are stepping into the next phase of our evolution and expansion now and confident that Initiative will prove to be our trusted partner in this growth story. The seamless combination of their superior strategic planning, the robust experience of managing new-age clients, backed by a passionate young team made the mark for us. We are looking forward to a great run together.”
Vaishali Verma, CEO, Initiative, said, “We are extremely delighted by this association and prepared to position Urban Company as the country’s go-to platform for all of their listed services. Initiative has established itself as one of the fastest-growing media agencies in the country today, with an unshakable reputation for creating beneficial prospects for new-age clients. Our approach is designed to deliver client-centric results and will ensure elevating the growth momentum for the brand.”