Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 August 2018.
Mahindra Rise
Shares: 53,086
Likes: 1,43,437
Lava Mobiles
Shares: 12,968
Likes: 1,04,896
HP India
Shares: 3,553
Likes: 1,13,294
Cadbury Five Star
Shares: 2,989
Likes: 3,05,470
Century Plyboards
Shares: 2,600
Likes: 6,349
Ferns N Petals
Shares: 2,229
Likes: 5,658
Cadbury Gems
Shares: 2,197
Likes: 15,348
Eicher Trucks and Buses
Shares: 1,628
Likes: 19,797
PhonePe
Shares: 1,525
Likes: 478
Swiggy
Shares: 1,517
Likes: 27,797
ICICI Pru Life
Shares: 1,326
Likes: 22,257
Fevicol
Shares: 1,308
Likes: 54,572
Manforce Condoms
Shares: 1,022
Likes: 17,037
ChocoRobbers
Shares: 539
Likes: 25,004
Godrej Expert
Shares: 498
Likes: 1,09,677
Little Hearts
Shares: 475
Likes: 26,221
Ashok Leyland
Shares: 458
Likes: 935
Honor India
Shares: 294
Likes: 90,555
Practo
Shares: 266
Likes: 31,681
Gatorade India
Shares: 263
Likes: 96,912
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