UC Browser, the world’s No.1 third-party mobile browser, collaborated with e-commerce giant Amazon.in to popularize Mission Mangal in India by distributing prizes among viewers through an engaging game.
Amazon.in has for the first time tied up with a traffic platform UC Browser to distribute a wide range of film coupons of Mission Mangal, which is jointly produced by Fox Star Studios, Hope Productions and Cape of Good Films. This creative venture was undertaken by UC Browser, the internet powerhouse having 130 million active users on its platform. This ensured a wide reach for the creative engagement 'Spot the Difference,' a lucrative association for Fox Star Studios as well as UC Browser. It kickstarted with users participating in an interactive game that would help them win cashback coupons that were great value for money.
UC always focuses on user's benefits and needs. Launching this campaign with Amazon.in and Fox Star Studios is one of its efforts to provide its 130 million Indian users with various benefits.
UC Browser, thus, made way for the Greatest UC X Amazon.in gift fest campaign. UC, that has recently upgraded to a content platform, helped in bringing this ace Bollywood film to the forefront, in social media, helping people relate with the imagery from the film.
Users, in this game, simply had to find the variance between 2 very similar versions of the movie poster, on the lines of the age old popular game 'Spot the Difference.' By participating in this simple yet enjoyable game, users on UC Browser stood a chance to win cashback coupons from Amazon.in and use them to buy tickets to Mission Mangal on bookmyshow.com. This cashback campaign bonanza by UC Browser went live from Aug 7 to Aug 11 to an overwhelming response! The game hooked people on, across regions and created a big social buzz covering all vernacular language users in the South.
For the popular Indian festival of Raksha Bandhan, UC Browser also encouraged users to join the "Spot the Difference" game to find the difference between two very similar Raksha Bandhan related images, which stood a chance to win prizes from Amazon.in from Aug 12 to Aug16. Users could directly use the cashback coupon they win when paying various bills through Amazon.in, including prepaid-recharge, electricity bills, DTH recharges, etc.
UC Browser will also be launching multiple in-app activities to promote Mission Mangal, including various vote cards and comment cards for its user to engage more with the film before its release. Research says that Entertainment is the category that has the most traffic on UC Browser. So films and their production houses stand to benefit when tying up with the most popular web browser. Content consumption of video is particularly high and so UC Browser is seeking to get video licenses of films, directly catering to the minds of the upcoming generation.
UC Ads, the mobile marketing platform under UC, is ready to partner with brands and platforms, creating innovative joint events. Following suit this big cashback bonanza, having successfully tied up with the likes of Amazon.in, UC Browser is only looking at maximizing the popularity and reach of significant brands and properties.