TV advertising grows 26% in H1 2008: TAM

Television advertising in India is on a roll. Despite talks of a slowdown in the economy, the television advertising witnessed 26% growth during the 1st half of 2008 compared to same period in 2007, according to the Adex report released by TAM Media Research.While Cellular Phone Services' topped the category on TV during January-June '08, aerated soft drinks and corporate/brand image segments featured second and third, respectively.

by Campaign India Team