Smartphone application Truecaller has launched an application called 'Guardians' to help users with their safety concerns.
The application will be free and will work across platforms and networks.
Users will be required to download the app separately (not part of the Truecaller app). Its main features will include location sharing, display of battery and network strength and choosing of any number of guardians from one's contacts, who will be alerted, should any situation arise.
Alan Memedi, CEO and co-founder, Truecaller, said, "In a crisis, opening your phone in fear and panic takes time. Guardians is just one click away from sending out a notification to your guardians, which other traditional location sharing services don't provide."
Relying heavily on word-of-mouth as the primary means of marketing, the company has dedicated an entire team towards the workings of the app and does not plan on monetising it ever.
"This is an important subject and if we built it into Truecaller, it would just be just another small feature. We wanted to make it bigger and are using our Truecaller community base to make guardians grow as a product," Memedi added.