Treebo appoints CupShup

CupShup has bagged Treebo Hotels' digital mandate. The account was won following a multi-agency pitch.

 

The mandate includes social media management, content marketing, and consulting Treebo on media planning.

 

Hardik Goyal, vice president, Treebo Hotels, said, "The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post-Covid world. We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with CupShup in the future and hope to leverage their expertise as a full-service agency."  

 

Sidharth Singh, co-founder, CupShup, said, “We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate. It is an exciting opportunity and we are looking forward to further strengthening the brand's engagement and creating a strong consumer base for them on the digital platforms."