Marketing Digital
Noel D'souza
Feb 29, 2024

IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait

Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit

From left: Shantanu Sirohi, Aditi Shrivastava, Shipra Srivastava and Aastha Shah

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Google plugs into India’s quick commerce ad rush

10 Google plugs into India’s quick commerce ad rush

Related Articles

IAMAI India Digital Summit: Is CTV the Orry of digital marketing?
Media
Feb 28, 2024
Noel D'souza

IAMAI India Digital Summit: Is CTV the Orry of ...

IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge
Advertising
Feb 28, 2024
Noel D'souza

IAMAI India Digital Summit: Despite the abundance ...

IAMAI India Digital Summit: Piracy goes beyond financial losses, eroding societal trust in the digital realm
Media
Feb 29, 2024
Noel D'souza

IAMAI India Digital Summit: Piracy goes beyond ...

IAMAI India Digital Summit: Content, technology and policy are the trifectas for digital publishers appealing to a Gen Z audience - Bharat Gupta
Media
Feb 27, 2024
Noel D'souza

IAMAI India Digital Summit: Content, technology and ...

Just Published

India becomes the brief in OpenAI’s global playbook
Opinion
7 hours ago
Jaspreet Bindra

India becomes the brief in OpenAI’s global playbook

With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

India’s online gaming bill redraws the playing ad-spend playbook
Advertising
9 hours ago
Vinita Bhatia

India’s online gaming bill redraws the playing ...

A blanket ban on real-money gaming shifts billions in ad revenues, forcing agencies, broadcasters and brands to rethink strategies overnight.

India’s app boom tests advertising’s Google–Meta habit
Advertising
9 hours ago
Vinita Bhatia

India’s app boom tests advertising’s Google–Meta habit

Despite surging app usage across gaming, entertainment and AI, a Moloco report outlines that most ad budgets still orbit two tech giants. The returns lie elsewhere.