Noel D'souza
Feb 29, 2024

IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait

Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit

From left: Shantanu Sirohi, Aditi Shrivastava, Shipra Srivastava and Aastha Shah

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