Campaign India Team
Jan 24, 2022

CupShup wins Easiloan’s digital duties

Account won following a multi-agency pitch

CupShup wins Easiloan’s digital duties
CupShup has bagged the digital mandate for fintech startup Easiloan. 
 
As part of the mandate, the agency will manage the brand’s social media presence and digital brand strategy. 
 
The account was won after a multi-agency pitch and will be handled by CupShup’s Mumbai office.
 
Pramod Kathuria, CEO and founder, Easiloan, said, “At Easiloan we are trying to transform a large problem into a simplified experience with our technology. We wanted to work with folks who can take this story to world in a creative and engaging way. Few interactions and pilots with team Cupshup gave us the confidence of working with the right creative minds to tell our story. Kicked to run with this partnership and build a stellar online brand together.” 
 
Sidharth Singh, co-founder, CupShup, said, “The fintech start up space is witnessing a huge boom in the country. We are delighted to have secured this mandate as it aligns with our vision of enabling a strong digital presence for start-ups across verticals. The challenge that the Easiloan team put forth for us have our creative juices flowing. The problem that team Easiloan is trying to solve is a unique and interesting one and we resonated with the passion with which we were briefed about the challenges.”
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

8 hours ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

8 hours ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

8 hours ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.