Toaster INSEA wins social media mandate for Godfather Beer

Toaster INSEA has secured the social media mandate for Godfather Beer, adding a prominent name to the agency’s expanding client portfolio. The win supports Toaster’s growth across creative, digital and category-focused work as the agency continues to scale its offering in India and Southeast Asia. Over the past year, Toaster has increased its investment in AI-driven creativity, new content-production models and digital experimentation, reinforcing its position as a creative agency with a strong focus on emerging formats and innovation.

Bhawika Chhabra and Ira G, managing director and chief creative officer at Toaster INSEA, said the current environment demands a blend of creativity, technology and cultural relevance. They described Godfather as a legacy brand with deep cultural resonance and noted that the current moment presents an opportunity to reinterpret its identity for today’s consumers. With Toaster’s AI studio and content innovation capabilities at the centre of the strategy, they aim to build a social presence that reflects the beer’s strong and uncompromising personality.

Monalisa Mandal, senior vice president and marketing head at Devans Modern Breweries, said Godfather Beer sits at a point of tradition and change. She noted that the brand’s legacy has long been rooted in boldness, from its flavour to its communication approach. Mandal said the partnership with Toaster INSEA aligns with the company’s objective of reimagining how Godfather connects with a new generation of beer drinkers. She added that Toaster’s digital and culture-led approach makes the agency a suitable partner for shaping the brand’s narrative across platforms.

The collaboration is expected to strengthen Godfather Beer’s presence across social channels as the brand engages consumers through contemporary content, digital innovation and culturally grounded storytelling.