Advertising
Campaign India Team
May 02, 2023

Tirtha N Bose joins Mad Influence

Was with Radio City

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Jab we ‘Met’ Shah Rukh Khan

4 Jab we ‘Met’ Shah Rukh Khan

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

6 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

JioStar launches influencer marketing platform JioStarverse

7 JioStar launches influencer marketing platform JioStarverse

Moves and wins roundup: Week of 28 April

8 Moves and wins roundup: Week of 28 April

IPL ads: High stakes, low recall, and smarter plays

9 IPL ads: High stakes, low recall, and smarter plays

India 2030: Middle class majority to fuel shift to experience-led spending

10 India 2030: Middle class majority to fuel shift to experience-led spending

Related Articles

JioStar launches influencer marketing platform JioStarverse
Advertising
4 days ago
Campaign India Team

JioStar launches influencer marketing platform ...

Influencer marketing: From endorsements to authenticity and live experiences
Marketing
Mar 03, 2025
Yagini Jain

Influencer marketing: From endorsements to ...

Qoruz unveils influencer marketing performance measurement index
Marketing
Dec 04, 2024
Campaign India Team

Qoruz unveils influencer marketing performance ...

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook
Advertising
Jan 20, 2025
Vasundhara Suresh

From football fields to viral feats: Humaira ...

Just Published

India’s six-pack makes Cannes Lions shortlist jury cut
Advertising
2 days ago
Campaign India Team

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

Google AI Max and SEO: What it means for brands and consumers
Advertising
2 days ago
Jean-Christophe Pitié

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
Advertising
2 days ago
Will Green

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Jab we ‘Met’ Shah Rukh Khan
PR
2 days ago
Nandita Chalam

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.