JioStar launches influencer marketing platform JioStarverse

JioStar has launched JioStarverse, a data-led influencer marketing platform for brands and agencies. With a pool of over 500 registered influencers and content creators across genres, it promises to offer deep marketing intelligence, engagement insights, and content performance, help brands carry out sharper, targeted, and effective collaborations with influencers.

Powered by Qoruz, JioStarverse integrates with JioStar’s talent and content ecosystem. It aims to deliver value-adds to media planners, brand marketers, and ad sales teams looking to run influencer-led campaigns.

According to a report by Market Research Future, the global influencer marketing industry is expected to grow from $92.56 billion in 2025 to $929.89 billion in 2034, registering a 29.22% compound annual growth rate (CAGR). A report from Ernst and Young (EY) estimates that India’s influencer marketing industry will touch INR 3,375 crores by 2026, growing at an 18% CAGR. Even the influencer marketing platforms category is seen as mimicking this high growth. Estimated to be at $21.32 billion in 2024, the platform market is expected to reach $28.2 billion, growing at 32.3% CAGR.

“Influencer marketing has evolved beyond reach and impressions. Today’s marketers look for authenticity, brand relevance, and a clear link to business impact. JioStarverse will deliver exactly that. The platform will provide AI-led insights, precision targeting, and campaign optimisation capabilities while offering smarter, scalable, and accountable influencer solutions to brands,” said Ajit Varghese, head of revenue, entertainment, and international at JioStar.

JioStarverse aims to streamline talent discovery, enable real-time performance tracking, and provide audience intelligence to deliver higher levels of precision and transparency in their influencer campaigns to brands. It is designed to help them map the right talent including niche or marquee creators to their campaign objectives, monitor real-time metrics, and extract actionable insights for future planning.