Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 18, 2009
Thums Up unveils digital initiative
Coca Cola has rolled out a national digital initiative for its leading carbonated brand Thums Up. Titled ‘Thunder wheel’, the campaign aims to leverage the popularity of digital media like mobile phones and internet amongst its target audience. The campaign will run from March 17 to April 30, 2009.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.png&h=268&w=401&q=100&v=20260108&c=1)
Advertising
Dec 17, 2025
Is hype marketing really worth it?
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 hours ago
Kingfisher Premium launches brand film for Tata WPL
The film highlights women’s cricket through energy, music and shared celebration.
Advertising
10 hours ago
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
10 hours ago
Cinépolis India expands cinema advertising with ...
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Media
10 hours ago
SAP appoints Maurishca Dsouza as senior industry ...
She will support go-to-market strategy, thought leadership and growth for media clients in India.
