Three Fourth Solutions secures digital and creative mandate for Saket Mica

Three Fourth Solutions has won the digital and creative mandate for Saket Mica, a brand operating in the decorative laminates and surface solutions segment. Under the partnership, the agency will be responsible for managing Saket Mica’s social media presence across Facebook, Instagram and YouTube, along with leading creative campaigns, content ideation and execution.

The mandate is aimed at strengthening Saket Mica’s digital footprint and building a sharper, more relevant connection with architects, interior designers and homeowners. The focus will be on visually driven storytelling that reflects the brand’s design-led approach while increasing engagement across key digital platforms.

Saket Mica is the latest brand from Amulya Mica Industries Private Limited and is positioned as one of India’s fast-growing names in decorative laminates. The brand combines contemporary design sensibilities with consistent quality and trend-forward collections, catering to modern interior requirements. Its product portfolio is targeted at professionals and consumers looking to create expressive and contemporary spaces, with an emphasis on craftsmanship and innovation.

Through this partnership, Three Fourth Solutions will work to translate Saket Mica’s design philosophy into digital narratives that resonate with its core audience. The scope includes developing platform-specific content strategies, executing creative campaigns and maintaining a cohesive visual identity across channels. The agency’s role will extend beyond content creation to shaping an overall digital voice that aligns with the brand’s positioning in the interiors and lifestyle space.

Commenting on the collaboration, Subhasish Chatterjee, brand and media marketing head at Saket Mica, said, “At Saket Mica, our focus has always been on creating surfaces that inspire creativity and reflect individuality. In today’s digital-first world, it’s equally important to communicate that design philosophy in ways that resonate with our audience.” Chatterjee added that the partnership with Three Fourth Solutions would help bring the brand’s vision to life across social and digital platforms.

From the agency’s perspective, the mandate represents an opportunity to build a distinct and contemporary digital identity for the brand. Siddhant Jain, partner at Three Fourth Solutions, said, “Saket Mica is a brand that blends artistry with innovation, and our goal is to reflect that balance through digital storytelling.” Jain noted that the agency’s focus would be on creating campaigns and social media strategies that are modern, inspiring and aligned with the brand’s emphasis on craftsmanship.

The win further strengthens Three Fourth Solutions’ presence in the design and lifestyle category. Headquartered in Kolkata with an additional office in Delhi, the agency operates as a full-stack marketing consultancy. It currently manages over 500 brands across sectors including retail, real estate, hospitality and home interiors.

Three Fourth Solutions specialises in integrated marketing solutions that combine creative development, strategic planning and performance-driven execution. The Saket Mica mandate adds to its growing portfolio of clients in categories where visual storytelling and design-led communication play a central role.

For Saket Mica, the appointment reflects a continued investment in digital channels as a primary touchpoint for engaging with design professionals and consumers. As the brand expands its presence in the interiors market, the collaboration is expected to support consistent communication and stronger recall among its target audiences.