Thomas Cook has assigned its creative mandate to L&K Saatchi & Saatchi following a multi-agency pitch. The account will be handled by the agency's Mumbai office.
Abraham Alapatt, chief innovation officer and marketing head, said, “We at Thomas Cook are delighted to announce L&K Saatchi&Saatchi as our new creative agency partner. As India’s leading integrated travel services provider and the most respected brand in travel, we at Thomas Cook (India) have embarked on an ambitious programme of total transformation of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need. We are certain that our legacy as innovators and pioneers in the travel and payment solutions business, blended with L&K Saatchi & Saatchi’s originality and idea-driven culture, will herald a strong, mutually beneficial partnership for both organisations.”
Anil S Nair, CEO and managing partner, L&K Saatchi&Saatchi, added, “Getting the mandate from probably the best brand in the travel services industry is a matter of great pride for us. The marketing team at Thomas Cook have some outstanding innovative products planned and we are very excited to work with them and help the brand become a true Lovemark."