The Social Street (TSS) has roped in Heena Mistry to head its events and experiential business. She moves from SOI Live Marketing and Events, where she was director.
At TSS, she will operate from the agency’s Mumbai office, informed an agency statement.
Mandeep Malhotra, founding partner and CEO, TSS, said, "Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days."
Mistry added, “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep and Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”
