Marketing
Santush Pandde
Dec 16, 2024

The secret potion to revitalise ghost malls into vibrant lifestyle destinations

Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.

Malls can analyse consumer behaviour, footfall patterns, and purchase histories to design personalised campaigns.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Experiential marketing cuts through ad fatigue to captivate consumers
Opinion
Nov 15, 2024
Amisha Gulati

Experiential marketing cuts through ad fatigue to ...

Can designing emotional interactions shift behaviour? Envelop says, yes
Marketing
Nov 13, 2025
Vinita Bhatia

Can designing emotional interactions shift ...

Safe is passé, risk-taking is in
Advertising
Nov 07, 2025
Campaign India Team

Safe is passé, risk-taking is in

Not just a pour: The currency fuelling India’s alcobev boom
Advertising
Oct 30, 2025
Vedant Kedia

Not just a pour: The currency fuelling India’s ...

Just Published

Bisleri International partners with Tata Women’s Premier League for two seasons
Advertising
1 day ago
Campaign India Team

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
Advertising
1 day ago
Campaign India Team

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
2 days ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
2 days ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.