Marketing
Santush Pandde
Dec 16, 2024

The secret potion to revitalise ghost malls into vibrant lifestyle destinations

Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.

Malls can analyse consumer behaviour, footfall patterns, and purchase histories to design personalised campaigns.

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