Marketing In-Depth
Vinita Bhatia
3 hours ago

Can designing emotional interactions shift behaviour? Envelop says, yes

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is becoming measurable strategy and why emotion now defines marketing effectiveness.

Jai Sharma, founder of Jaipur-based Envelop.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Birla Opus Calista showcases stain resistance in new campaign

10 Birla Opus Calista showcases stain resistance in new campaign

Related Articles

Experiential marketing cuts through ad fatigue to captivate consumers
Opinion
Nov 15, 2024
Amisha Gulati

Experiential marketing cuts through ad fatigue to ...

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Advertising
Nov 12, 2024
Vinita Bhatia

From ads to experiences: How experiential marketing ...

Beyond bricks and returns: Earning HNI trust in luxury real estate marketing
Advertising
Mar 28, 2025
Little Yadav

Beyond bricks and returns: Earning HNI trust in ...

Swiggy unveils digital marketing tools for restaurant partners
Marketing
Jul 31, 2024
Campaign India Team

Swiggy unveils digital marketing tools for ...

Just Published

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue
Advertising
37 minutes ago
Gideon Spanier

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

WPP CEO Cindy Rose appoints Conrad Persons as chief of staff
Advertising
45 minutes ago
Lucy Shelley

WPP CEO Cindy Rose appoints Conrad Persons as chief ...

He was promoted to CEO of Grey London in April.

Publieze Media partners with Ewebsoft to boost brand communication and digital reach
Advertising
1 hour ago
Campaign India Team

Publieze Media partners with Ewebsoft to boost ...

The duo have formed a strategic alliance to combine expertise in PR, content and digital marketing for integrated brand growth.

Nilkamal focuses on its core, the OG plastic chair and gets contextual with elections
Advertising
2 hours ago
Campaign India Team

Nilkamal focuses on its core, the OG plastic chair ...

Nilkamal and The Womb have released an AI-generated film that celebrates the brand’s legacy and its iconic plastic chair.