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I first met Irshwin Balwani under the most curious of circumstances. I had joined Times of India as chief manager of Times Television, and had inherited all the payables and receivables. Mostly receivables. On that list was one Irshwin Balwani, who, the records at my disposal insisted, owed us a little over a lakh of rupees.I called him up and asked him when he would settle the amount.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.