The best time to be in the advertising industry

First let’s get the bad news out of the way. So what’s the worst that can happen? No bonuses, no new recruitments, no expense paid lunches, pay cuts, pink slips. Okay, alright, let’s not begin with the very worst.Is this the best time to be in this industry? I, for one, certainly think so.Sometimes, the best way to cut fat is to go on a diet and do some heavy duty running.This is the time when the solution to all marketing problems will cease to be a TVC and a print adapt. This is the time for solutions.

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