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By this evening, readers will be able to read the second edition of the Campaign India Agency Report Card on www.campaignindia.in. By tomorrow, readers in Mumbai will be able to lay their hands on a copy of the print edition and readers in the rest of the country should receive it by the end of Thursday.As with the magazine itself, we have attempted to make the Report Card more inclusive. So look forward to more agencies from more geographies being assessed and reported.
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As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
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