The Agency Report Card out today

By this evening, readers will be able to read the second edition of the Campaign India Agency Report Card on www.campaignindia.in. By tomorrow, readers in Mumbai will be able to lay their hands on a copy of the print edition and readers in the rest of the country should receive it by the end of Thursday.

As with the magazine itself, we have attempted to make the Report Card more inclusive. So look forward to more agencies from more geographies being assessed and reported.

As opposed to perception studies and rankings that we are used to in India, the Report Card is a measure of an agency’s performance vis-à-vis the potential and resources at the end of the previous year. An agency is not measured in the context of other agencies.

The measure is an agency versus itself. Some agencies lose to themselves, some win, some remain the same.

A few hours from now, you can all see which agency did which. We’ll send out an email bulletin as well as a mobile alert as soon as the Report Card is online, so don’t wear out the refresh button!