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The new Omnicom, post IPG acquisition: The end of an era?

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions,...

Spotify Wrapped taps fan banter to fuel its campaign

Netflix to purchase Warner Bros. film and streaming ...

Why LLMs should be “decolonised”

Five agencies vying for Ikea creative account

The new Omnicom, post IPG acquisition: The end of an era?

Advertising

21 hours ago

Campaign India Team

The new Omnicom, post IPG acquisition: The end of an era?

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Spotify Wrapped taps fan banter to fuel its campaign

Marketing

2 days ago

Vinita Bhatia

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.

Netflix to purchase Warner Bros. film and streaming businesses

Media

17 hours ago

Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Advertising

15 hours ago

Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Five agencies vying for Ikea creative account

Advertising

18 hours ago

Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

The INR 12-lakh crore opportunity brands are missing

Advertising

4 days ago

Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear

Advertising

17 hours ago

Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Global adspend to hit $1 trillion in 2026 as APAC leads charge

Research and Rankings

3 days ago

Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Adani seeks single agency for INR 600-crore media overhaul

Advertising

4 days ago

Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts

Advertising

3 days ago

Gideon Spanier

John Wren on how Omnicom ‘will succeed’: more ...

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

Jaguar Land Rover axes chief creative officer

Media

3 days ago

Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy

Advertising

4 days ago

Vinita Bhatia

HDFC Securities and Nitesh Tiwari built a cinematic ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.

Advertising

4 days ago

Jess Ruderman

IPG global comms head Tom Cunningham out following ...

Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.

FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards

Advertising

Dec 03, 2025

Campaign India Team

FCB India, Famous Innovations, McCann win big at ...

Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.

Fast-fashion playbook shifts as Indian Garage Co repositions

Advertising

Dec 03, 2025

Vinita Bhatia

Fast-fashion playbook shifts as Indian Garage Co ...

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.

The Work

The Work

3 days ago

Campaign India Team

The sweet cry that can’t wait

Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.

Apple’s campus film redefines ‘normal’ with style

Advertising

4 days ago

Campaign India Team

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

Natural diamonds get a manifestation-themed reboot

The Work

Dec 03, 2025

Campaign India Team

Natural diamonds get a manifestation-themed reboot

De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.

In-Depth

Dec 02, 2025

Campaign India Team

When hunger hijacks everyday decisions

Gopal Snacks’ new three-film campaign spotlights how small hunger derails big moments, using sharp storytelling and craft to frame snacking as a timely nudge.