Advertising, Marketing, Media, Digital, PR News & more

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-...

Amagi files INR 1,789-crore IPO, January debut set

2026: Less noise, more nerve. (One can hope.)

When shoppers go all-in on AI

Making space for Zeera, one absurd sip at a time

Advertising

16 hours ago

Vinita Bhatia

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.

Amagi files INR 1,789-crore IPO, January debut set

Marketing

15 hours ago

Campaign India Team

Amagi files INR 1,789-crore IPO, January debut set

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.

2026: Less noise, more nerve. (One can hope.)

Advertising

17 hours ago

Nisha Singhania

2026: Less noise, more nerve. (One can hope.)

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.

Advertising

17 hours ago

Campaign India Team

When shoppers go all-in on AI

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

Making space for Zeera, one absurd sip at a time

Advertising

14 hours ago

Campaign India Team

Making space for Zeera, one absurd sip at a time

Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.

Alchemist buys Triton, redraws agency boundaries

Marketing

1 day ago

Campaign India Team

Alchemist buys Triton, redraws agency boundaries

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.

Media

14 hours ago

Campaign India Team

Starcom takes over Flipkart Group’s Rs 750-crore ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

BCCI awards Laqshya Media Group exclusive mandate for Tata WPL 2026

Marketing

19 hours ago

Campaign India Team

BCCI awards Laqshya Media Group exclusive mandate ...

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

Forevermark tests retail playbook in India’s diamond battleground

Marketing

1 day ago

Vinita Bhatia

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

‘Posting Zero’ is just the tip of the iceberg

Advertising

13 hours ago

Campaign India Team

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof

Advertising

1 day ago

Luz Corona

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role

1 day ago

Campaign India Team

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

Havas introduces LLM tool Ava, the ‘heart of Havas,’ at CES

Advertising

1 day ago

Emma Thumann

Havas introduces LLM tool Ava, the ‘heart of ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

WPP Media retains Reckitt India media mandate, adds e-commerce scope

Advertising

2 days ago

Campaign India Team

WPP Media retains Reckitt India media mandate, adds ...

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

Marketing

2 days ago

Amardeep Singh

AI rewired marketing. Leadership is next.

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

The Work

1 day ago

Staff Reporters

Marriott Bonvoy makes loyalty feel intuitive in new brand spot

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

Advertising

3 days ago

Campaign India Team

Protein, minus the aftermath

Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.

Advertising

Dec 31, 2025

Campaign India Team

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

Advertising

Dec 26, 2025

Campaign India Team

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

NutriChoice taps Aamir Khan to sell the power of small shifts

Advertising

Dec 12, 2025

Campaign India Team

NutriChoice taps Aamir Khan to sell the power of small shifts

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

ChatGPT goes desi: Aspiration, accents and AI ambition

Marketing

Dec 10, 2025

Campaign India Team

ChatGPT goes desi: Aspiration, accents and AI ambition

OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.

Mirror, EMIs and the postponed dream of retirement

Advertising

Dec 09, 2025

Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

Focus

Michelle Pereira

PR fundamentals are making a comeback in 2026

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.