Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run.
LATEST
Publicis Groupe brings PDX to India
Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.
OpenAI announces plans for ads in ChatGPT
The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.
Omnicom names new Optimum Sports president ahead of major year for sports
Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.
Coach and Kate Spade owner appoints media agency
The decision follows a competitive pitch, in which the agency was up against Omnicom’s Hearts & Science and IPG.
Sony Pictures Networks India realigns leadership team
The digital business will see a leadership transition, with the media company planning to appoint a new head once the succession process is complete.
Is Samsung India’s INR 300-crore media mandate up for review?
Currently, Lodestar handles its television, print and outdoor advertising, while retail and digital duties sit with Cheil SWA.
Alex Hesz joins WPP to co-lead new Strategy Architects Group
Antonis Kocheilas and Ben Kay will also lead the group.
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