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Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0

With these introductions, the media agency reframes AI as a strategic planning ...

From spectacle to substance: what CES 2026 revealed ...

The new battleground for brand loyalty

When the son walks his mother down the aisle

Balaji Wafers appoints Creativefuel as social and ...

Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0

13 hours ago

Vinita Bhatia

Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0

With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.

From spectacle to substance: what CES 2026 revealed about the future of advertising

Opinion

11 hours ago

Niraj Ruparel

From spectacle to substance: what CES 2026 revealed ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.

Advertising

12 hours ago

Vinod Kunj

The new battleground for brand loyalty

Vinod Kunj decodes why vernacular is the real vox populi (voice of the people).

When the son walks his mother down the aisle

The Work

11 hours ago

Campaign India Team

When the son walks his mother down the aisle

Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.

Balaji Wafers appoints Creativefuel as social and digital partner

Advertising

8 hours ago

Campaign India Team

Balaji Wafers appoints Creativefuel as social and ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

Advertising

3 days ago

Vinita Bhatia

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.

Amagi files INR 1,789-crore IPO, January debut set

Marketing

3 days ago

Campaign India Team

Amagi files INR 1,789-crore IPO, January debut set

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.

Advertising

3 days ago

Campaign India Team

When shoppers go all-in on AI

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

Alchemist buys Triton, redraws agency boundaries

Marketing

4 days ago

Campaign India Team

Alchemist buys Triton, redraws agency boundaries

The real-estate-heavy integrated marketing group adds a legacy agency to widen its sector play, testing how diversification reshapes scale, autonomy and ambition.

Media

3 days ago

Campaign India Team

Starcom takes over Flipkart Group’s INR 750-crore ...

The Publicis Groupe’s communication division replaces EssenceMediacom for the consolidated media mandate after a multi-agency pitch.

BCCI awards Laqshya Media Group exclusive mandate for Tata WPL 2026

Marketing

3 days ago

Campaign India Team

BCCI awards Laqshya Media Group exclusive mandate ...

BCCI’s mandate to Laqshya Media Group signals a push to hardwire entertainment, fan engagement and visibility into the women’s league experience.

Forevermark tests retail playbook in India’s diamond battleground

Marketing

4 days ago

Vinita Bhatia

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.

‘Posting Zero’ is just the tip of the iceberg

Advertising

3 days ago

Campaign India Team

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

Omnicom introduces next-gen Omni at CES, bringing connected capabilities under one digital powerhouse roof

Advertising

4 days ago

Luz Corona

Omnicom introduces next-gen Omni at CES, bringing ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.

Shivaram Lakshminarayan steps up as Ruder Finn India’s MD, Malvika Sinha takes on CCO role

4 days ago

Campaign India Team

Shivaram Lakshminarayan steps up as Ruder Finn ...

Atul Sharma exits after seven years at the helm.

The Work

Making space for Zeera, one absurd sip at a time

Advertising

3 days ago

Campaign India Team

Making space for Zeera, one absurd sip at a time

Enormous doubles down on humour for Lahori Zeera’s sequel, turning the everyday drink into a habitual choice through cultural repetition, not reinvention.

The Work

4 days ago

Staff Reporters

Marriott Bonvoy makes loyalty feel intuitive in new brand spot

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.

Advertising

Jan 06, 2026

Campaign India Team

Protein, minus the aftermath

Wellbeing Nutrition uses awkward humour to reframe whey protein as an everyday choice—by addressing digestion issues most brands quietly ignore.

Advertising

Dec 31, 2025

Campaign India Team

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.

Advertising

Dec 26, 2025

Campaign India Team

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

NutriChoice taps Aamir Khan to sell the power of small shifts

Advertising

Dec 12, 2025

Campaign India Team

NutriChoice taps Aamir Khan to sell the power of small shifts

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

ChatGPT goes desi: Aspiration, accents and AI ambition

Marketing

Dec 10, 2025

Campaign India Team

ChatGPT goes desi: Aspiration, accents and AI ambition

OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.

Focus

Nisha Singhania

2026: Less noise, more nerve. (One can hope.)

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.

Michelle Pereira

PR fundamentals are making a comeback in 2026

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.