RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. ...
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Advertising
16 hours ago
RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
Advertising
15 hours ago
Publicis acquires sports agency Adopt, continues ...
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
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Advertising
15 hours ago
The power of DOOH: Making 'the goldfish' remember ...
As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
Advertising
13 hours ago
How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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Advertising
14 hours ago
BBDO India appoints Kirti Sharad as SVP – strategy
Sharad brings over 15 years of experience in brand strategy across client and agency roles.
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Media
13 hours ago
EssenceMediacom retains top spot in April's APAC media league
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
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Advertising
1 day ago
Comic Con India's next act: Scaling pop culture ...
As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.
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Media
13 hours ago
Havas Media wins Magicbricks media mandate
The appointment designates Havas as the agency on record (AOR) responsible for handling the brand’s end-to-end media strategy, planning, and buying.
Advertising
1 day ago
Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...
Studio.One makes its debut with several ex-AKQA staffers.
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Marketing
1 day ago
From labels to loyalty: Trust takes centre stage in ...
As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.
Advertising
1 day ago
Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.
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Advertising
2 days ago
Influencers, credentials please: ASCI draws the ...
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
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Advertising
2 days ago
Shock marketing and sharbat wars: When brands cross ...
With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking a legal and cultural blowback, the marketing world weighs the true cost and value of provocation in brand marketing.
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Advertising
2 days ago
Beyond the box: Why FMCG brands must rethink packaging
Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.
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Advertising
2 days ago
IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
The Work
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Advertising
17 hours ago
From rote to woke: Intel's AI rewrites study time
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.
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Advertising
1 day ago
Horlicks puts mischief back on the growth chart
In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.
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Advertising
2 days ago
When tea hits the high notes: Brooke Bond’s musical brew
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
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Advertising
Apr 24, 2025
AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.
Advertising
Apr 14, 2025
Brands hit the pitch running as IPL momentum mounts
With IPL 2025 in full swing, marketers launch fresh campaigns that combine cricket's excitement with brands stories.
Advertising
Apr 15, 2025
Classmate turns study excuses into game time
Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.
Advertising
Apr 11, 2025
Baddie on a bike: Travis Head takes the bypass
Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Awards
Apr 30, 2025
Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
Apr 23, 2025
MMA’s Data Unplugged advances CX for all with AI; ...
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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PROMOTED
Feb 25, 2025
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
Videos
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