Advertising, Marketing, Media, Digital, PR News & more

Dentsu Lab in India trades innovation theatre for rapid prototypes

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, ...

Arthur Sadoun on ‘massively increasing gap’ on rivals, ...

Indie agencies rewrite the media playbook in APAC

Agencies, read the room: Clients want more than ideas

Lowe Lintas wins Tuborg’s creative mandate in India

Dentsu Lab in India trades innovation theatre for rapid prototypes

Advertising

2 days ago

Vinita Bhatia

Dentsu Lab in India trades innovation theatre for rapid prototypes

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

Arthur Sadoun on ‘massively increasing gap’ on rivals, winning in creative, and rethinking Cannes

Advertising

2 days ago

Gideon Spanier

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

Indie agencies rewrite the media playbook in APAC

Advertising

3 days ago

Vinita Bhatia

Indie agencies rewrite the media playbook in APAC

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

Agencies, read the room: Clients want more than ideas

Advertising

2 days ago

Divanshi Gupta

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Lowe Lintas wins Tuborg’s creative mandate in India

Advertising

2 days ago

Lowe Lintas wins Tuborg’s creative mandate in India

The mandate, led out of the Lowe Lintas Gurgaon office, will focus on contextual storytelling and aligning with the evolving interests of young consumers.

KIT Global pushes ‘minimum viable data’ for smarter marketing

Advertising

3 days ago

Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter marketing

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Sandeep Mehrotra steps down from Sony Pictures Networks

Advertising

2 days ago

Sandeep Mehrotra steps down from Sony Pictures Networks

He led the ad sales function through significant transformation, navigating market shifts and creating new revenue opportunities in a dynamic media landscape.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet

Advertising

3 days ago

Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

41% of adland fears AI will stifle creativity

Advertising

3 days ago

Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.

Opinion

3 days ago

Ajit Narayan

Influencers versus employees: Who builds brand ...

Socxo's CMO explains when to use advocacy, when to go for scale – and why smart marketers use both.

Advertising

4 days ago

Vinita Bhatia

All advertising has to become more accountable: ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Omnicom tops revenue estimates, APAC posts 6.5% organic growth

Advertising

4 days ago

Luz Corona

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

WPP hires AKQA global CEO from Accenture

Advertising

4 days ago

Shauna Lewis

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

Discounts are dead. Rewards speak louder than cashbacks

Marketing

4 days ago

Vikas Shah

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.

Hiring without the hustle: SuperStuff.ai rewires marketing talent

In-Depth

Jul 15, 2025

Vinita Bhatia

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

The Work

Snapdeal’s new ad gives neck sprains a fashion twist

Advertising

3 days ago

Campaign India Team

Snapdeal’s new ad gives neck sprains a fashion twist

'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.

Zomato’s ‘Fuel your hustle’ runs on empty

Advertising

4 days ago

Campaign India Team

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

McDonald's bets on boba, Bollywood and bold branding

The Work

Jul 15, 2025

Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Two sides of the bed: Insured versus uninsured

Advertising

Jul 14, 2025

Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Itch you can’t ignore: Sebamed scratches at the truth

Advertising

Jul 11, 2025

Campaign India Team

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

Small town, big spark: Solar flips the script

Advertising

Jul 10, 2025

Campaign India Team

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

The Work

Jul 09, 2025

Campaign India Team

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

Focus

Staff Reporters

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Staff Reporters

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Staff Reporters

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Staff Reporters

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.