Zen Diamond’s four-act launch outruns the celebrity curve
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, ...
Advertising
14 hours ago
Zen Diamond’s four-act launch outruns the celebrity curve
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
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PR
11 hours ago
IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
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PR
12 hours ago
Upping the game: How Indian game developers can ...
While India has massive download volume, only a small percentage are high-value payers.
Media
3 days ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
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Advertising
3 days ago
How brands can have their (plum) cake and eat it too
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
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Marketing
3 days ago
Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ...
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Advertising
3 days ago
M&C Saatchi CEO’s future under scrutiny as agency ...
Headhunter sounds out industry executives about potential interest in role.
Media
4 days ago
Danish Khan to exit SPNI, marks leadership ...
Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.
Advertising
4 days ago
When Don met John
John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two
Advertising
4 days ago
Analysts expect Omnicom’s jobs restructuring to ...
Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.
Advertising
4 days ago
Magnum Ice Cream Company confirms £332m global ...
Move will support brand's integration of 'advanced AI' in its marketing.
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Advertising
Dec 17, 2025
Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
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Marketing
Dec 17, 2025
India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
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Advertising
Dec 17, 2025
The 2025 Wrap: How have creative formats and ...
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
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Advertising
Dec 16, 2025
Parikshit Bhattaccharya expands creative leadership ...
Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen its digital craft.
The Work
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Advertising
Dec 12, 2025
NutriChoice taps Aamir Khan to sell the power of small shifts
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
Marketing
Dec 10, 2025
ChatGPT goes desi: Aspiration, accents and AI ambition
OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
Advertising
Dec 09, 2025
Mirror, EMIs and the postponed dream of retirement
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.
Marketing
Dec 06, 2025
Spotify Wrapped taps fan banter to fuel its campaign
Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.
The Work
Dec 05, 2025
The sweet cry that can’t wait
Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.
Advertising
Dec 04, 2025
Apple’s campus film redefines ‘normal’ with style
A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.
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The Work
Dec 03, 2025
Natural diamonds get a manifestation-themed reboot
De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.
Focus
India’s digital ecosystem needs an overhaul
The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
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Rebranding icons for Generation Alpha
Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation, here are a few guidelines to keep in mind.
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India’s food creators are quietly redefining how we ...
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
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