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Adani seeks single agency for INR 600-crore media overhaul

The conglomerate has issued a RFP demanding high-scale credentials as it shifts ...

John Wren on how Omnicom ‘will succeed’: more collaborati...

Global adspend to hit $1 trillion in 2026 as APAC leads ...

The sweet cry that can’t wait

The INR 12-lakh crore opportunity brands are missing

Adani seeks single agency for INR 600-crore media overhaul

Advertising

1 day ago

Campaign India Team

Adani seeks single agency for INR 600-crore media overhaul

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts

Advertising

16 hours ago

Gideon Spanier

John Wren on how Omnicom ‘will succeed’: more ...

CEO speaks about dramatic post-IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in favour of stock.

Global adspend to hit $1 trillion in 2026 as APAC leads charge

Research and Rankings

14 hours ago

Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

The Work

16 hours ago

Campaign India Team

The sweet cry that can’t wait

Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.

The INR 12-lakh crore opportunity brands are missing

Advertising

1 day ago

Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy

Advertising

1 day ago

Vinita Bhatia

HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.

Jaguar Land Rover axes chief creative officer

Media

13 hours ago

Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

FCB India, Famous Innovations, McCann win big at the South Asia Agency of the Year awards

Advertising

2 days ago

Campaign India Team

FCB India, Famous Innovations, McCann win big at ...

Birthday boy Raj Kamble, Famous Innovations' founder, won both the ‘South Asia Agency Head of the Year’ and ‘South Asia Agency Growth Leader of the Year’ titles.

The feed is full, but we’re all starving

Advertising

1 day ago

Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again

Advertising

1 day ago

Jess Ruderman

IPG global comms head Tom Cunningham out following ...

Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.

Omnicom Health hasn’t reorganised its ad agencies yet

Advertising

1 day ago

Jameson Fleming

Omnicom Health hasn’t reorganised its ad agencies yet

Dozens of smaller shops are still awaiting their fates.

Fast-fashion playbook shifts as Indian Garage Co repositions

Advertising

2 days ago

Vinita Bhatia

Fast-fashion playbook shifts as Indian Garage Co ...

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.

Edelman names Pooja Rawat as APAC chief strategy officer

2 days ago

Campaign India Team

Edelman names Pooja Rawat as APAC chief strategy ...

The firm also named Quang Nguyen as managing director for Vietnam.

Advertising

2 days ago

Campaign India Team

SMBs see AI advertising as growth catalyst, but ...

Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.

Marketing

2 days ago

Campaign India Team

InCred Money taps WPP Media to strengthen its ...

This move comes as the fintech expands into equity broking and plans to introduce mutual funds and US stocks.

The Work

Apple’s campus film redefines ‘normal’ with style

Advertising

1 day ago

Campaign India Team

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

Natural diamonds get a manifestation-themed reboot

The Work

2 days ago

Campaign India Team

Natural diamonds get a manifestation-themed reboot

De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.

In-Depth

3 days ago

Campaign India Team

When hunger hijacks everyday decisions

Gopal Snacks’ new three-film campaign spotlights how small hunger derails big moments, using sharp storytelling and craft to frame snacking as a timely nudge.