Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
As it deepens its partnership with IAS for third-party verification, the social ...
Advertising
13 hours ago
Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
Advertising
10 hours ago
Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Media
11 hours ago
40% of agency executives see retail media as a ...
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
Marketing
11 hours ago
Scara Gaming launches Scara Live to expand into ...
The initiative aims to help brands move beyond digital screens and connect with audiences through on-ground and immersive experiences informed by data and storytelling.
Marketing
10 hours ago
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Advertising
1 day ago
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
Marketing
1 day ago
QuickAds’ $1.7 million bet: Can AI fix advertising’s...
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
Advertising
2 days ago
Why Shah Rukh Khan still rules India’s brand ...
From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?
Opinion
1 day ago
When interesting AI work often gets lost in translation
It is time to reframe AI and why the world’s most transformative technology needs a new language.
Media
1 day ago
FCB Ulka wins creative duties for Bajaj Almond ...
The mandate, awarded after a multi-agency pitch, tasks the agency with leading strategic and creative communication across platforms.
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Advertising
1 day ago
M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...
Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
Advertising
2 days ago
Meet the new director of Spikes Asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
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Advertising
2 days ago
Why AI cannot yet solve advertising’s measurement ...
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
Opinion
Oct 31, 2025
Agencies must prove ROI, not just impressions
The new client demand curve runs along the lines of turning moments into momentum.
Awards
2 days ago
Campaign India Digital Crest Awards 2025: Shortlist ...
The awards ceremony will be held at Shiloh, Andheri West, Mumbai on November 13, 2025.
The Work
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In-Depth
1 day ago
Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
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Advertising
Oct 31, 2025
Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
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The Work
Oct 28, 2025
Bingo! turns ‘Big No’ into its boldest punchline yet
A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.
Advertising
Oct 29, 2025
Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
Advertising
Oct 16, 2025
Xiaomi turns mispronunciation into marketing mayhem this Diwali
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Advertising
Oct 09, 2025
Azorte turns ‘mid’ into momentum
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
Advertising
Oct 15, 2025
Walls talk again as Asian Paints brings back familiar hues
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
Focus
When AI turns to humans to feel human
Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.
Quick-commerce: The rise of a new consumer ...
The age of instant commerce has arrived. The question is: are you architected to win?
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Not just a pour: The currency fuelling India’s ...
The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.
Duplication blindness: Why India urgently needs ...
The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
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