Nissan has named TBWA India as its creative agency on record. The incumbent agency is AMO. Although there was no official confirmation of the news, a source close to the development confirmed the news to Campaign India.
Although Nissan is globally aligned to TBWA in most countries, this win was on account of a multi agency pitch for the India business that took place in which TBWA took part. It is also understood that pressure from the TBWA network decided the issue. As a result of the win, OMD will be handling the media duties of the brand.
Sources estimate the account size of the business at around Rs 15 crores. TBWA India will be working on the X Trail and the Sienna Nissan business. It may be recalled that TBWA India recently won the Visa account as a result of a global alignment and has begun work on the forthcoming campaigns.