TBWA India wins Nissan business

Nissan has named TBWA India as its creative agency on record. The incumbent agency is AMO. Although there was no official confirmation of the news, a source close to the development confirmed the news to Campaign India. Although Nissan is globally aligned to TBWA in most countries, this win was on account of a multi agency pitch for the India business that took place in which TBWA took part.  It is also understood that pressure from the TBWA network decided the issue. As a result of the win, OMD will be handling the media duties of the brand.