Campaign Asia-Pacific, in association with Roth Observatory International, announced winners of the second-annual Agency | Marketer Partnership Award
How Campaign India rates the agency: 5
Type of agency: AdvertisingCompany ownership: Percept LtdKey personnel: Elvis Dias, MD; Jitendra Khokle, COO; Bob D’Silva, national creative directorAccounts won: Incredible India! (empanelled), Punjab Heritage and Tourism Promotion Board, Wella Hair Cosmetics, Indian Oil (empanelled)Accounts lost: Nissan
AMO Communications, the creative agency of the Percept Group has strengthened its Delhi team.The agency has hired Dhiraj Kumar and Kunal Yadav to drive new business development. Sameer Pande is heading operations for the Delhi office. All three will report to Jitendra Khokle, COO, AMO Communications.Kumar joins from Pickle, where he was account director, while Kunal Yadav joins from Pressman Advertising.
Manish Arora (pictured), former business head, Saints & Warriors has joined Percept's AMO Communications as director - business planning. In his new role, he will primarily be leading business development initiatives for AMO's Mumbai office.Arora will report to Elvis Dias, managing director and Jitendra Khokle, COO at AMO.
Nissan has named TBWA India as its creative agency on record. The incumbent agency is AMO. Although there was no official confirmation of the news, a source close to the development confirmed the news to Campaign India. Although Nissan is globally aligned to TBWA in most countries, this win was on account of a multi agency pitch for the India business that took place in which TBWA took part. It is also understood that pressure from the TBWA network decided the issue. As a result of the win, OMD will be handling the media duties of the brand.
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