Marketing Digital
Robert Jeffery
Oct 14, 2025

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

Photo: Mark Zagorski

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