TBWA India has bagged the creative mandate for Samsonite and American Tourister. Both brands will be handled by the agency's Mumbai office.
Suresh Menon, CEO, Samsonite South Asia, said, "The work done by TBWA India on Lavie has contributed significantly to the brand achieving success in very little time. I am confident TBWA will bring the same hunger and quality to brands Samsonite and American Tourister too."
Leather handbags and accessories brand for women Lavie was brought into India by retail marketer Planet Retail, through its luggage retail entity Bagzone Lifestyles.
On the current mandate, Nirmalya Sen, managing director, TBWA India, said, "We have started our discussion with the client on the two brands and are mandated to evolve a strategy for them. The category is increasingly getting crowded with some well-known and some new brands jostling for consumer attention. We look forward to the challenge of bringing disruptive thinking and work to the category."
Meanwhile, Lavie has been in the news for eyeing expansion into ladies footwear and jewellery. Watch the campaign created by TBWA for Lavie handbags here.