TBWA bags Haier India's creative mandate

Consumer durables-maker Haier India has roped in TBWA\India to handle the brand's creative duties. Percept IBD was the incumbent.

 

The move integrates ATL and digital businesses within the TBWA\India Group, with Magnon\TBWA continuing to handle Haier's digital duties.

 

Vineet Bajpai, group CEO, TBWA\India, said, “As the consumer durables market is expected to double at 14.8 per cent CAGR in FY15, this upward swing undoubtedly necessitates fresh thinking and cohesive approach to connect all customer touch-points. Over the past six years of our association with Haier India, the teams have managed to understand the brand’s ethos and its business model, crowning us as the most able partner to effectively integrate Haier’s online solutions and offline services.”

 

Shanta Roy Sanjeev, head of marketing, Haier India said, “We are happy to appoint TBWA\India as our creative agency. The team has strong credentials in creative services. We are looking forward to an engaging partnership on forthcoming campaigns and taking the brand to next level with new initiatives.”